Dana-Maxx S/S 2012

Greetings Fashion Divas,

I was invited to attend a private viewing of the new S/S 2012 Dana-Maxx collection last month. Unfortunately, I was unable to make it :-( However, the Dana-Maxx PR coordinator was so kind to send me some fab photos of the line that I was only too thrilled to share with you all! Thanks Natalie!!!!

For those of you who are unfamiliar with this cutting edge brand, please allow me to introduce you. Dana-Maxx captures the style-conscious and fashion-forward woman who is looking for high-quality clothing that is effortless, sophisticated, edgy, and always feminine. Every detail and line on each design is meticulously placed to flatter a woman's body. Which is a must because otherwise....what's the point. How can you not feel sexy in these flirty, stylish, and flattering items? Take a look below at some pieces from the line to see what I'm referring to.

So gorgeous! The neckline really draws the eye. I say pair with an extreme platform heel to toughen up the look without loosing the feminine aesthetic.

This top is crafted in a very simple, yet bold style. The sheer panels look awesome here. And those fire engine shorts are so sophisticated for such a short hem.

To properly rock this suit.....go with minimal jewelry and neutral accessories. Those polka dots are serious and those shoulders mean business as well!

I really need this dress......right now, I can't think of a legitimate reason, but I know I need it, lol. Love the strategically placed cutouts and plum color.

The distinct use of luxe materials, combined with neutral colors and rich pops of colors in the right places makes this line such an exciting feat for spring. The modern touches such as the sharp shoulders and shear panels combined with cinched waists and classic sheaths are what make fab brand Dana-Maxx eye-catching and cohesive every season.

I know I would love to add every single garment above to my personal wardrobe.....but alas, I may be content with scooping up the purple sheath...HAUTE!

****Dana-Maxx is sold in select stores throughout the USA. Retail prices for dresses and related separates range from $98-$400 and retail prices for accessories range from $58-$100. Sizes range from 2-12 and P-L.

For more on Dana-Maxx, visit their website here

Images courtesy of Dana-Maxx



Baby Shopaholic said…
Looks like a great line! That suit is off the hook! I would love that.
Love the bold colors from this collection.
Emily said…
Oh, that's too bad you weren't able to make it! It's a beautiful collection! The colors are so vibrant! That purple dress with the cutouts is my favorite look. And I don't even really like purple! I love that red dress too, one can never have enough red dresses.