SOLSTICE SUNGLASS BOUTIQUE SETS ITS SIGHTS ON E-COMMERCE

Greetings Fashion Friends,




One of the Largest Sunglass Specialty Retailers in North America to Launch On-line Retail Store that Reflects a Luxury Shopping Experience



New York, NY – November 15, 2010 – SOLSTICE Sunglass Boutique, one of North America’s largest sunglass specialty retailers, is taking its first step into the e-commerce arena by announcing the launch of its new online retail store www.solsticesunglasses.com. As part of a long-term strategy to sell across multiple channels, SOLSTICE has developed a new standard for selling luxury eyewear online to reach a more style-conscious, digitally connected fan base. The site goes live on Tuesday, November 16th.

Marc by Marc Jacobs MMJ 107/S $98.00


SOLSTICE’s pioneering open-sell retail design format, coupled with offering the ultimate sunglass product assortment, has helped the upscale U.S. sunglass retailer to carve a niche for itself, quickly becoming a hit with fashion-minded customers and celebrity shoppers. The e-commerce component was the last critical portion to be added to the retail channel strategy, which will help increase the retailer’s position in the market.

Tom Ford FT0150 Sophien $390.00


The new http://www.solsticesunglasses.com/ site will mirror the company’s upscale store design, combining clean sophisticated lines with the brands’ seasonal advertising campaigns from over 40 luxury, designer and sport sunglass brands, including Gucci, Giorgio Armani, Marc Jacobs, Bottega Veneta, Carrera and Smith Optics among others. The site replicates the luxury experience, yet presents customers with easy to navigate search options to make shopping easier.



The new site will be key to supporting SOLSTICE’S marketing campaigns while integrating with many of the top social networking sites. Customers will not only be able to send detailed product information and photos from the on-line store to their mobile devices using the latest mobile shopping technology, they will also be able to share information and photos with others using the most advanced social networking tools available. Combining e-commerce with social networking allows for instant uploading of favorite picks on Facebook®, sharing new styles on Twitter®, or simply sending a few selections via email.

Gucci 3131/S $295.00




In addition to the new on-line store, select SOLSTICE stores will offer customers the unique opportunity to interact with http://www.solsticesunglasses.com/ while in store using touch-screen kiosks. The exclusive feature allows further browsing through the entire virtual inventory available while providing detailed product information. Currently SOLSTICE has introduced this advanced technology in its new flagship store in San Francisco (846 Market Street), with plans to expand in 2011.


I purchased my first pair of Gucci sunglasses from Solstice. They always have the flyest shades.




Au revoir!

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