Old Navy Launches Supermodelquin Super Search

Greetings Fashion Friends,


Old Navy has just launched its first-ever nationwide Supermodelquin casting call, giving consumers across America the chance to become the next Old Navy Supermodelquin and win a $100,000 grand prize.


The Super Search contest allows consumers the chance to be molded as the next SuperModelquin and take home $100,000 through a series of online challenges that will test their plastic spokesmannequin skills. Thousands will enter to prove they have the style and stature worthy of the storefront spotlight. Over six weeks, www.oldnavy.com/super will host three super challenges.



In the first challenge, “Pose with the Plastic Pros” (2/16-2/25), contestants prove their plastic by heading into their local Old Navy and taking a photo of themselves with the SuperModelquins and uploading it to the Super Search site (www.oldnavy.com/super). The second challenge, “Moldelquin Makeover,” (3/4-3/14) uses the power of the SuperMolder technology, allowing contestants to build their plastic match to be rated by voters. The third challenge, “Lights, Camera, Plastic” (3/21-4/1) asks contestants to build their own Old Navy commercial and deliver the hilarious punch line to prove that they have what it takes to be plastic.

In all stages of the contest, viewers can browse the gallery online at www.oldnavy.com/super and rate their favorites. At the end of each challenge, the contestant with the most points will become the winner of that challenge and advance to the fabulous finals (finalists appear on TV on 5/6). Then all spotlights are on the storefront stage. Who will hand in their stands, and who will be the last mannequin standing? Your votes decide. The winner, announced on 6/3, will be cast in real plastic as the next Old Navy SuperModelquin, appear in TV commercials, and take home $100,000.


Good Luck,

TTFN!

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