Greetings Lovely Readers,
ZULEMA's Fall '09 collection (womenswear) will be shown in a fashion film titled Photoplays 2: Cyclical Mode, launching today at 9am on http://www.zulemaonline.com/ and http://www.fashionindie.com/.
The film explores the visual identity of Black women throughout history of the world, highlighting important figures such as Michelle Obama. Stereotypes that dominate Western culture echo throughout, as designer Zulema Griffin cathartically expends inner thoughts to make sense of the jumbled concepts consuming the mind. Achieved by presenting the piece as a mash-up, or multimedia, video project, the ultimate goal is to reconfigure ideals of Black feminine beauty in a changing political and technological world.Griffin presents her concept films under the art collective Deux Conceptualiste Noir, consisting of Zulema Griffin (Designer, Director, Internet artist) and Sherie Weldon (Director of Photography, Director, Digital artist).
Photoplays 2: Cyclical Mode is the sixth concept film in a series exploring and giving voice to the female African Diaspora and its aesthetic principles. Please tune in to either of the above sites, however, the film will also be archived on ZULEMA's site for viewing throughout the year.
Below is a still from the film.